1. Responsible for managing the company's advertising campaigns on overseas web platforms such as Google SEM, Yahoo, Bing, and Taboola;

2. Monitor and analyze advertising data, develop advertising strategies, continuously optimize ad creatives and costs, and enhance conversion rates;

3. Monitor website page traffic, evaluate and analyze advertising effectiveness, and propose page optimization solutions;

4. Familiar with mainstream third-party monitoring tools, collect, summarize, and analyze market information during the product marketing process, and develop strategies to improve advertising effectiveness.