Position: Lead Generation/Marketing Content Specialist

Number of hours: 20 hours/week

Schedule: 9:00AM - 1:00PM UK Timezone

• Research and identify potential distributors and partners in the toy/game industry through LinkedIn, industry directories, and other platforms.
• Conduct email outreach to initiate contact and deliver compelling sales pitches aligned with the company’s messaging.
• Schedule and confirm appointments and meetings, particularly around tradeshow events, using email and other communication tools.
• Prepare and send sales decks, meeting notes, and follow-ups post-tradeshow.
• Create and edit PowerPoint presentations tailored to client and distributor needs.
• Assist in developing basic marketing content for websites, such as product descriptions and promotional messaging.
• Design simple visual assets (e.g., banners, posters) using Illustrator, Photoshop or similar tools to support online and offline marketing campaigns.
• Develop and manage email marketing campaigns, including setup, testing, sending, and monitoring KPIs such as open and unsubscribe rates.
• Collaborate in localizing promotional content based on regional trends and preferences.
• Ensure all campaigns meet quality standards through thorough QA checks (e.g., links, design, legal compliance).
• Perform lead nurturing and engagement by crafting effective messaging that drives the conversation to conversion.
• Carry out other ad hoc marketing and administrative tasks as assigned.

• Proven experience as a Lead Generation Specialist or similar role.
• Familiarity with email marketing tools and marketing automation platforms.
• Strong knowledge of lead prospecting techniques and understanding of buyer personas.
• Experience working with MS365 applications and Dropbox.
• Basic design skills using Adobe Photoshop or similar tools are a strong plus.
• Previous exposure to the toy/game industry or an understanding of its trends and distribution channels is a plus.
• Excellent verbal and written communication skills in English.
• Exceptional writing abilities, particularly for email and marketing content.
• Must be proficient in creating, editing, and formatting PowerPoint presentations.
• Highly organized, self-disciplined, and able to manage multiple priorities and deadlines independently.
• A quick learner who can grasp new tools and processes swiftly.
• A trendy and creative thinker who can bring fresh ideas and “out-of-the-box” solutions to the team.
• Willing to work during UK holidays occasionally, depending on project needs or peak season requirements.