Social Media Marketing

1. Content Planning, Creation & Graphic Design

• Develop and implement a social media content strategy aligned with brand goals
• Create graphic content such as posters, banners, infographics, and promotional visuals for social media
• Design and adapt visuals for different platforms (Facebook, Instagram, TikTok, etc.)
• Create captions and basic video content (reels, stories, short clips)
• Ensure all content follows brand guidelines, tone, and visual identity
• Coordinate with marketing and sales teams for content requirements

2. Social Media Account Management

• Manage and maintain official social media accounts
• Schedule posts using social media management tools
• Ensure content is published consistently and on time

3. Audience Engagement & Community Management

• Respond to comments, messages, and inquiries in a timely and professional manner
• Engage with followers to build community and brand loyalty
• Monitor mentions, tags, and reviews

4. Campaign Execution & Promotions

• Plan and execute social media campaigns, promos, and special announcements
• Support product launches, events, and sales initiatives
• Assist in online contests, giveaways, and promotions

5. Analytics, Reporting & Optimization

• Track engagement, reach, and performance metrics
• Prepare regular reports and recommendations for improvement
• Adjust content strategy based on performance data

6. Paid Advertising Support

• Assist in setting up and monitoring paid social media advertisements
• Help optimize ad creatives and targeting

7. Trend Monitoring & Market Research

• Stay updated on social media trends, tools, and algorithm changes
• Monitor competitor activity and industry trends

8. Brand Reputation & Compliance

• Maintain a positive brand image across all platforms
• Ensure content complies with company policies and platform standards