About JOOEE JOOEE is a premium grooming and beauty brand proudly founded by Mr. Alex Lim, the creator of La’ Mode Coiffure. Designed to bring salon-quality care into everyday life, JOOEE offers a full range of haircare and fragrance products crafted with professional expertise and modern innovation. Our signature collection includes Intensive Hair Treatment, Hair Loss Control Shampoo, Scalp Tonic, Repair Shampoo, Pomade, Clay, Mud Styling Series, and a line of exclusive Eau de Parfums for men and women — all created to enhance confidence and personal style. JOOEE’s philosophy combines beauty, performance, and self-expression, embodying the spirit of confidence and sophistication. From the salon to the stage, JOOEE continues to be the trusted choice of professionals and style icons across Asia.