As a Link Builder at Carl Ocab Digital Marketing Inc., you will play a crucial role in improving our clients’ search engine rankings through ethical, data-driven link-building strategies. You will be responsible for acquiring high-quality backlinks that strengthen domain authority and overall SEO performance.

You will work closely with the SEO and content teams to execute effective outreach campaigns, analyze link opportunities, and ensure all links meet Google’s best practices. This role is ideal for someone who is detail-oriented, proactive, and eager to grow in the SEO and digital marketing space.

Key Responsibilities

Link Building & Outreach

• Execute white-hat link-building strategies such as guest posting, niche edits, and resource link placements.
• Conduct email outreach to bloggers, website owners, and publishers to acquire backlinks.
• Build and maintain professional relationships with webmasters and content partners.

Research & Prospecting

• Identify relevant, high-authority websites within client niches.
• Analyze websites using SEO metrics such as Domain Rating (DR), traffic, and relevance.
• Perform competitor backlink analysis to uncover new link opportunities.

SEO Implementation

• Ensure all backlinks comply with Google Webmaster Guidelines and internal SEO standards.
• Coordinate with the content team for proper link placement and anchor text usage.
• Maintain natural and diversified backlink profiles for clients.

Reporting & Tracking

• Track outreach progress, acquired links, and responses accurately.
• Monitor backlink performance and provide updates to the SEO team or department head.
• Identify and report potentially harmful or low-quality links.

Collaboration & Professionalism

• Collaborate with SEO specialists and content writers to support campaign goals.
• Attend regular team meetings and provide link-building progress reports.
• Uphold company policies and maintain professionalism in all communications.

Qualifications & Requirements

• 1–2 years of experience in link building, SEO, or a related digital marketing role.
• Solid understanding of SEO fundamentals, including backlinks, anchor text, and domain authority.
• Experience using SEO tools such as Ahrefs, SEMrush, Moz, or similar platforms.
• Strong written English communication skills for outreach and relationship-building.
• Highly organized, detail-oriented, and able to manage multiple link-building campaigns.
• Bachelor’s degree in Marketing, Communications, IT, or a related field (preferred but not required).