We are seeking a highly capable and self-driven Marketing Automation Specialist to join our dynamic global marketing team. This senior role blends strategic planning, hands-on campaign execution, and cross-functional collaboration to support high-impact digital marketing efforts using the Adobe Campaign platform. You will serve as a key link between regional brand marketers, technical teams, and global clients - ensuring seamless campaign delivery, personalization, and performance optimization that drives measurable results.

Key responsibilities

• Develop, manage, and execute high-performing email marketing campaigns via Adobe Campaign.
• Plan and implement trigger-based nurturing workflows targeting all prospect stages, from inquiry to conversion.
• Set up canvases, segmentation logic, and activity-triggered events to drive tailored campaign delivery.
• Create and manage workflows and distribution lists; apply A/B testing and other optimization techniques.
• Maintain and optimize the marketing automation system, including scoring models, drip nurture flows, segmentation rules, and broadcast campaigns.
• Reinforce best practices around email hygiene, list management, and minimization of opt- outs/list fatigue.
• Troubleshoot issues and continuously improve platform performance.
• Leverage captured data to plan targeted outreach (email, social, etc.) and enhance audience segmentation.
• Conduct in-depth analysis of campaign data to generate actionable insights and recommendations.
• Collaborate with stakeholders to define success metrics and optimize performance across all initiatives.
• Act as a strategic partner to Country-Specific and Brand Marketers, advising on campaign best practices.
• Liaise with international clients to ensure alignment, performance tracking, and iterative improvement.
• Conduct workshops to upskill marketers in digital strategies and Adobe Campaign capabilities.
• Lead the execution of marketing initiatives from planning through to post-campaign analysis.
• Serve as the bridge between Country/Brand teams and centralized support functions.
• Ensure timely and high-quality delivery of all marketing activities.

• Bachelor’s Degree in Computer Science, IT, Marketing, or a related field (required). 
• 3–4+ years of hands-on experience in digital marketing and marketing automation.
• Proven ability to manage international stakeholders and cross-cultural teams.
• Expertise in Adobe Campaign or equivalent marketing automation platforms.
• CRM, marketing automation, email marketing, campaign tracking, HTML
• Familiarity with Google Analytics, media buying, and social media management is an advantage
• Project Management
•  Strong analytical thinking and problem-solving abilities.
• Excellent organizational skills with meticulous attention to detail.
• Assertive communicator with strong verbal and written English skills.
• Additional language skills- Chinese, French, Spanish is a surplus
• Time management, multi-tasking and being proactive.