Assistant Digital Marketing Manager

Job Summary:

The Assistant Digital Marketing Manager supports the planning, execution, and optimization of digital marketing and online selling strategies across multiple platforms. This role requires strong hands-on experience in e-commerce platforms, paid advertising, data analysis, and process improvement, with the ability to translate data into actionable insights that drive sales growth and operational efficiency.

Key Responsibilities:

E-commerce & Selling Platforms

• Manage and optimize online selling platforms including Shopee, Lazada, TikTok Shop, Facebook Marketplace, and other digital channels
• Ensure product listings, pricing, promotions, and campaigns are properly executed and aligned with business goals
• Coordinate with internal teams to improve store performance, conversion rates, and customer engagement

Digital Advertising

• Assist in planning, launching, and optimizing Facebook Ads, Google Ads, and other paid digital campaigns
• Monitor ad performance, budgets, and ROI, ensuring cost-efficient results
• Support A/B testing, audience targeting, and creative optimization

Data Analysis & Reporting

• Analyze sales, traffic, conversion, and campaign performance data
• Build Google Sheets dashboards from scratch to track KPIs and performance metrics
• Prepare regular reports with insights, trends, and recommendations for management

Root Cause Analysis & Action Planning

• Conduct root cause analysis to identify performance gaps and operational issues
• Develop action plans based on data findings to improve sales, marketing efficiency, and processes
• Track implementation and effectiveness of corrective actions

Process Improvement & Architecting

• Assist in designing, documenting, and improving digital marketing and e-commerce processes
• Help standardize workflows, reporting structures, and performance monitoring systems
• Support continuous improvement initiatives aligned with business objectives

Qualifications & Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Proven experience in digital marketing and e-commerce platforms (Shopee, Lazada, TikTok, Facebook)
• Strong working knowledge of Facebook Ads and Google Ads
• Advanced skills in Google Sheets, including formulas, pivot tables, dashboards, and data visualization
• Experience in data analysis, root cause analysis, and action planning
• Ability to think strategically while remaining hands-on and detail-oriented
• Strong analytical, organizational, and communication skills

Preferred Skills

• Experience managing or supporting multi-platform online stores
• Familiarity with marketing analytics tools and reporting frameworks
• Background in process improvement or workflow design
• Ability to work in a fast-paced, results-driven environment