Trade Marketing Manager

RCX Recruitment Inc.

5.7-8.8Kر.س[شهريًا]
في الموقع - ماكاتي1-3 سنوات خبرةبكالوريوسدوام كامل
مشاركة

وصف الوظيفة

المزايا

  • بدلات

    بدل الوجبات, بدل النقل

  • تقدير ومكافآت الموظفين

    هدايا العطلات

  • فوائد مفروضة من الحكومة

    دفع راتب الشهر الثالث عشر, صندوق Pag-Ibig, إجازات مدفوعة, فيل هيلث, SSS/GSIS

  • إجازة وأوقات راحة

    إجازة مرضية, إجازة سنوية

أقرأ المزيد

Sales Team Management

Responsible for managing the field sales team, focusing on process discipline, coaching, and performance reporting.


Key Responsibility

  • Manage weekly sales activities (Action Management): Review activity content, develop improvement plans based on reviews, clearly define the objectives for the following week's action plan, and approve the planned activities.
  • Pre-check sales negotiation content, confirming the counterparty and the specific objective of the business meeting.
  • Consolidate and report sales negotiation outcomes from individual reports to the Branch Manager.
  • Scrutinize and provide coaching/advice on the presentation content of each salesperson during monthly meetings with key clients/customers.


General Trade (GT) Trade Marketing

Responsible for strategy and execution within the traditional General Trade channel (e.g., independent pharmacies and general stores), focusing heavily on distribution and sell-out.


Analysis & Strategy

  • Area Analysis: Analyze data to identify growing areas and areas with high growth potential.
  • Channel Analysis (Pharmacies - Distribution): Cross-reference FDA registration data for general pharmacies with the company's distribution list (e.g., Philusa) to identify non-stocked stores. Determine the reasons for non-distribution, formulate an introduction strategy, estimate necessary costs, and execute the plan.
  • Channel Analysis (General Stores - Sell-out): Formulate brand marketing and in-store initiatives to boost sell-out (consumer purchases), estimate costs, and execute the plan.


General Trade MD Management

  • Collaborate with the sales team to set KPIs and manage activities for General Trade Merchandising (MD).


GT Promotional Fund Management

  • Manage the allocation of promotional expenses (A&P), perform effectiveness verification (ROI assessment), and conduct budget control (actual vs. plan) for General Trade.


Modern Trade (MT) Trade Marketing

  • Responsible for optimizing performance and promotional efficiency within the Modern Trade channel (e.g., hypermarkets and large retail chains).


Analysis & Optimization

  • Analyze sell-out (consumer purchase) and actual sales (shipments to retailer) by key account/chain.
  • Analyze brand performance and sell-out data to verify the effectiveness of promotions and determine whether to continue or discontinue them.
  • Manage the allocation of promotional expenses by key account and brand to maximize promotional effectiveness within the assigned budget.


In-Store Promotional Materials

  • Manage the design, specifications, and cost negotiation of promotional materials (POSM/P.O.P.).


MT Promotional Fund Management

  • Manage the allocation of promotional expenses (A&P), perform effectiveness verification (ROI assessment), and conduct budget control (actual vs. plan) for Modern Trade.


Reporting & Coordination

  • Report to Manila Branch Manager.
  • Manage the sales team.
  • Well communicate with Brand Marketing.


Preview

pel bachoco

HR OfficerRCX Recruitment Inc.

رد اليوم 0 مرات

موقع العمل

The Enterprise Center Tower 2, The Enterprise Center Paseo de Roxas, Legazpi Village, Makati City, Metro Manila, Philippines

نشر بتاريخ 08 January 2026

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