Join one of the most popular and leading FMCG companies in the region as a Marketing Executive and be part of the team driving growth for the Men’s Grooming category. If you’re passionate about brand storytelling, digital engagement, and building impactful campaigns, this is your chance to make a mark in a dynamic and fast-paced environment.

Key Responsibilities

• Develop, organize, and execute marketing campaigns for the assigned brand in line with brand marketing objectives and goals.
• Propose marketing strategies, integrating the marketing mix (product, pricing, positioning, and promotion) to achieve the business plan.
• Collaborate with designers, suppliers, and production teams to plan and produce marketing materials, including photos and videos.
• Plan and execute digital marketing campaigns, primarily on social media platforms.
• Manage multiple social media accounts, plan social media posts, and demonstrate proficiency in copywriting.
• Ensure visual merchandising in retail stores aligns with the brand's primary and secondary focus.
• Establish and maintain close relationships with associates such as principals, media, key opinion leaders (KOL), and the public.
• Monitor, measure, and report the performance of all campaigns, assessing them against goals (ROI and KPIs).
• Manage the budget and make investment decisions within the allocated budget.
• Collaborate closely with the Sales Team to develop Sales & Marketing Funnels.
• Conduct competitive research and market analysis to identify the target audience.
• Assist in the development of new/existing products and markets to contribute to the achievement of business and marketing objectives.
• Undertake any ad-hoc assignments as and when required.

Key Requirements

• Bachelor's/Professional Degree in Business Management, Marketing, Communication, or a related field.
• Minimum of two (2) years of marketing experience within multinational FMCG companies. Experience in beauty and cosmetics is a plus.
• Required languages: English & Bahasa Malaysia. Knowledge of other languages is advantageous.
• Proficiency in computer skills, MS Office, and social media platforms.
• A team player with a pleasant personality and strong interpersonal and communication skills to establish good working relationships with internal and external parties.
• Ability to thrive in a team environment while also having the capability to work independently.
• Highly motivated, organized, and capable of prioritizing multiple tasks in a challenging and fast-paced working environment.
• Experience with website and social media content updates and content writing is an added advantage.
• Creativity and commercial awareness, especially in the beauty, cosmetics, and personal care industries, both online and offline.