• We are looking for a resourceful and detail-oriented Digital Marketing/Admin Specialist to oversee e-commerce marketing efforts, create impactful visual content, manage administrative processes, and handle basic bookkeeping. This hybrid role requires a proactive individual with a strong digital presence, organizational discipline, and a passion for delivering results.

A. Digital Marketing (70%)

• Manage and update Shopify product listings, collections, and categories
• Create visually engaging graphics for web, social media, and email campaigns
• Write high-converting, SEO-friendly website content and product descriptions
• Monitor website performance and user experience
• Conduct keyword research and optimize SEO across site content
• Execute and manage e-commerce marketing campaigns

B. Administrative Support (20%)

• Provide general admin support to the team
• Maintain organized digital files and records
• Handle data entry and customer database management
• Coordinate with stakeholders as needed

C. Bookkeeping (10%)

• Enter financial data accurately into Xero
• Assist with reconciliation and maintain financial records

• Proven experience in digital marketing, especially with Shopify
• Proficient in graphic design principles and tools
• Strong website copywriting and editing skills
• Solid understanding of SEO best practices
• Experience with administrative support tasks
• Familiarity with Xero and basic bookkeeping functions
• Excellent communication skills (written and verbal)
• Highly organized, detail-oriented, and able to work independently or remotely