1. Website & Behavior Tracking

· Maintain and optimize Google Analytics 4 (GA4) tracking setup, including key events such as registration, clicks, and successful purchases.

· Analyze traffic quality, user journey, funnel drop-offs, and behavioral patterns to improve conversion and retention.

2. Paid Ads Data & Campaign Attribution

· Consolidate campaign performance data from Facebook, Google, TikTok, and other platforms.

· Evaluate media effectiveness (CTR, CPC, CPR, ROAS) and provide actionable optimization insights.

3. Purchase / Revenue KPI Tracking

· Integrate and analyze key metrics such as registration-to-purchase conversion rate, first-time purchase, ARPU, and LTV by connecting GA4 with internal CRM/payment systems.

· Build KPI dashboards to monitor user acquisition, activation, and monetization trends.

4. Channel Performance & Attribution Analysis

· Use UTM structure and attribution models to identify high-performing traffic sources (ads, social, organic).

· Evaluate the real value each source contributes to registrations, purchases, and revenue.

5. Reporting & Visualization

· Build weekly/monthly dashboards and reports using Looker Studio, Excel, or GA4 to present insights clearly.

· Collaborate with stakeholders and provide strategic recommendations based on data findings.

6. Tagging Implementation & Developer Coordination

· Create and maintain a Tracking Requirements Document (Tagging Plan) for new events or marketing initiatives.

· Work closely with developers to implement tracking in code for complex or backend-triggered events (e.g., post-payment success, API events).

· Validate events using GA Debugger, browser tools, or BigQuery, ensuring clean and accurate data collection.

· Use Google Tag Manager (GTM) to manage front-end event tracking when applicable.

· 4+ years of experience in digital marketing analytics, web tracking, or performance marketing.

· Proficient in GA4, Google Tag Manager, UTM structures, and funnel tracking methodologies.

· Familiar with ad platforms like Meta Ads, Google Ads, TikTok Ads and their attribution systems.

· Capable of producing clean dashboards using Looker Studio, Excel, or Google Sheets.

· Solid understanding of event-based tracking and how to work with developers on technical implementation.

· Strong communication skills, including the ability to explain technical requirements to non-technical stakeholders.

· SQL knowledge is a plus.