Role Overview

A hybrid role that combines personal assistant duties with digital marketing, content creation, and social media management. You will help the executive manage and grow their personal brand across multiple online platforms.

Key Responsibilities

1. Personal Branding Support

• Assist in planning content strategy and video topics.
• Help manage YouTube, Facebook, Instagram, and TikTok accounts.
• Support filming, photography, and short-form content creation.
• Do basic video editing (CapCut, Premiere, or similar tools).

2. Social Media Management

• Schedule, publish, and monitor posts across platforms.
• Improve engagement, reach, and follower growth.
• Track and analyze performance insights and analytics.

3. Digital Marketing Support

• Create simple marketing materials (images, reels, short videos).
• Coordinate with editors, designers, and partner agencies.
• Assist in executing branding and promotional campaigns.

4. Administrative Assistance

• Manage calendars, schedules, and meetings.
• Coordinate content shoots and logistics.
• Handle file organization and documentation.

Must-Have

• Experience using Facebook, Instagram, TikTok, and YouTube.
• Basic content creation and editing skills.
• Strong communication skills.
• Good writing skills (English or Chinese).
• Organized, proactive, and detail-oriented.

Advantage / Nice-to-Have

• Experience managing any social media account (personal or business).
• Knowledge of Canva, CapCut, Photoshop, or similar tools.
• Experience filming or editing vlogs.
• Strong awareness of online trends and popular content formats.