Responsibilities

1. Responsible for developing and maintaining channels such as KOLs, social media, communities, and media, to establish long-term partnerships;

2. Plan and implement growth strategies for CEX based on platform goals, including Affiliate, Referral, Market Maker, trading competitions, and airdrop activities to drive new user registrations and retention;

3. Collaborate with project teams, KOLs, media, and community partners to conduct AMAs, Spaces, and online/offline campaigns to enhance brand exposure and transaction volume;

4. Monitor trends in the cryptocurrency industry and competitors, leveraging the characteristics of different regional markets to identify new growth opportunities;

5. Track event data (registration numbers, activity levels, retention rates, transaction volumes, etc.), conduct performance reviews and optimizations to continuously improve ROI;

6. Establish and maintain a network of relationships with project teams, funds, investors, and media to enhance the platform's influence and collaborative opportunities within the industry.