Digital Marketing and Brand Manager

DA Prosperitas HOLDING Inc.

3.2-4.5Kر.س[شهريًا]
في الموقع - ماكاتي5-10 سنوات خبرةبكالوريوسدوام كامل
مشاركة

وصف الوظيفة

المزايا

  • فوائد مفروضة من الحكومة

    دفع راتب الشهر الثالث عشر, صندوق Pag-Ibig, إجازات مدفوعة, فيل هيلث, SSS/GSIS

  • إجازة وأوقات راحة

    إجازة مرضية, إجازة سنوية

This is a senior, cross-functional role responsible for building and growing an executive’s personal brand like a business. You will lead content strategy, production, audience growth (organic and paid), monetization, partnerships, and team/vendor management. The role requires strong commercial instincts, analytics skills, and negotiation experience.


Key Responsibilities


Brand Strategy & Positioning

  • Create a 6–12 month brand strategy: content pillars, target audiences, and monetization plan.
  • Maintain a consistent brand voice, tone, and visual guidelines.


Content Production & Operations

  • Build a cross-platform content plan (YouTube long-form, Shorts/Reels, TikTok, IG Carousels, LinkedIn posts).
  • Oversee scripting, filming, editing, thumbnails, subtitles, and SEO.
  • Repurpose long-form content into short clips, audio, newsletters, and other assets.


Audience Growth & Monetization

  • Lead strategies for follower growth (organic + paid) and manage ad budgets (Meta, YouTube, TikTok).
  • Develop revenue channels: sponsorships, partnerships, paid products, memberships, events.
  • Negotiate rates, contracts, and manage commercial terms with partners.


Analytics & Optimization

  • Set KPIs (e.g., watch-time, CAC, LTV, conversion rates) and present weekly/monthly reports.
  • Run A/B tests and optimize content based on platform algorithms and performance data.


Team & Vendor Management

  • Manage a small internal team plus external editors, designers, DOPs, and ad specialists.
  • Build SOPs, production workflows, timelines, and content quality standards.


PR & Reputation Management

  • Handle media relations, interviews, speaking engagements, and crisis communication when needed.


Requirements (Must-Have)

  • 5+ years in digital marketing or content operations.
  • 2+ years managing a personal or high-profile brand is a strong advantage.
  • Strong understanding of YouTube algorithm, short-form content, and paid acquisition.
  • Proven experience generating revenue through digital content (with case studies).
  • Skilled with analytics/ad tools (YouTube Studio, Google Analytics, Meta & TikTok Ads).
  • Strong negotiation, budgeting, and contract management skills.
  • Excellent English communication skills; other languages are a plus.
  • Willing to work flexible hours and attend occasional on-site shoots.


Nice to Have

  • Experience working with creators or digital agencies.
  • Podcast/audio production or email marketing experience.
  • Familiarity with LMS platforms.
  • Knowledge of SEA regional trends and media networks.
المبيعات والتسويقالذكاء التجاريالتسويق التجاريتحريرالنشروسائط متعددةالشبكاتإدارة علاقات العملاءبحوث السوقالاحتفاظ بالعملاء
Preview

Da Prosperitas

OwnerDA Prosperitas HOLDING Inc.

نشط خلال ثلاثة أيام

موقع العمل

Century Spire Office. Century City, Kalayaan Ave, Makati, 1210 Metro Manila, Philippines

نشر بتاريخ 12 December 2025

الإبلاغ عن هذه الوظيفة

تذكير أمان Bossjob

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  • يجمع فوائد غير قانونية،
  • أو حالات غير قانونية أخرى.
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