1. Social Media Management

• Develop and execute monthly content calendars across all social media platforms (Facebook, Instagram, TikTok, etc.)
• Plan, schedule, and publish posts aligned with brand campaigns and marketing objectives
• Monitor daily engagement—respond to comments, messages, and community interactions with consistent brand tone
• Track insights and analytics to optimize content performance and audience growth

2. Content Creation

• Conceptualize, script, and produce short-form video content (Reels/TikTok) and static creatives for campaigns
• Collaborate with the Creative and E-commerce teams to ensure content supports brand messaging and conversion goals
• Stay on top of trends, memes, and cultural moments—transforming them into relevant, on-brand content
• Capture UGC-style content or direct shoots when needed to maintain a steady flow of authentic visuals
• Edit basic static and video content

3. Brand Building & Strategy Support

• Contribute ideas for marketing campaigns, influencer collaborations, and digital activations
• Uphold brand consistency across all visual and verbal communications
• Support in product launches, livestreams, and event promotions
• Analyze competitor strategies and industry trends to inform brand direction

Qualifications

• Bachelor’s Degree in Marketing, Communication, Multimedia Arts, or related field
• At least 1–2 years of experience in social media management, digital marketing, or content creation
• Proficiency in social media tools (Meta Business Suite, TikTok Ads Manager, CapCut, Canva, etc.)
• Strong copywriting skills with an understanding of tone adaptation across platforms
• Basic photo and video editing skills preferred
• Keen sense of current trends and digital culture (especially Gen Z and Millennial audiences)
• Organized, proactive, and able to manage multiple tasks in a fast-paced environment

You’ll Thrive in This Role If You:

• Think in captions, hooks, and storylines
• Love turning trends into brand wins
• Have a natural eye for aesthetics and details
• Balance creativity with data-driven decisions
• Are excited to grow a brand with intention and strategy