As the Brand Assistant for Beverages category, the position is solely responsible for the following category activities:

1. Brand Strategy & Positioning

• Assist in executing marketing plans that align with the brand's objectives for powdered drink mixes and other opportunities for the non-alcoholic beverages line
• Ensure brand messaging highlights key benefits such as convenience, nutrition, and flavor variety.
• Monitor competitor activities in the powdered beverage category and provide insights.

2. Marketing & Promotional Activities

• Support digital, social media, and influencer marketing efforts to boost brand awareness via the Digital Team
• Collaborate with creative teams to produce engaging marketing materials and important materials for sales support

3. Product Development & Packaging

• Work with R&D and packaging teams to support new product development, reformulations, or flavor extensions and ensure properly launch and execution
• Ensure packaging designs highlight product benefits (e.g., sugar-free, vitamin-fortified, instant mix, convenience).
• Assist key manager in gathering pertinent data in preparing for product launch strategy, pricing and promotions and availability of products

4. Cross-Functional Coordination

• Collaborate with teams in R&D, procurement, finance, and supply chain to support product availability.
• Work with Procurement to look into ways for machine deployment / machine collaboration
• Ensure compliance with regulatory requirements for labeling, health claims, and ingredient disclosures.

Job Type: Full-time

Benefits:

• Company events
• Employee discount
• Free parking
• Life insurance
• Paid training
• Promotion to permanent employee